Case Studies
As you will appreciate, our contracts are often commercially sensitive and our current clients would prefer us not to divulge too many details of the on-going projects. We will share our case studies success stories with you, as and when these projects are complete.
Consultancy
Debbie has just completed a year-long maternity-cover contract at Lingfield Park Resortcarrying out the role of Marketing Manager. The role involved managing the marketing and PR needs of both Lingfield Park Racecourse and Lingfield Park Marriott Hotel & Country Club (including golf club and health spa), targeting both the corporate and consumer markets, to maintain and add value to the Lingfield Park brand (and Marriott brands where appropriate) and assist the sales functions in maximising revenue and profits through an integrated marketing and PR strategy. It also involved playing an active part in raceday operations and enhancement of the raceday experience including organising and managing raceday and non-raceday entertainment.
Consultancy
Graeme has just completed a contract with the UKTI (UK Trade and Investment) on its Open to Export programme. His role was to identify new business networks throughout the UK and market the new Open to Export website to their members and SME's. In the five months he was there, he increased the national awareness of the programme and generated significant commitment to engage with the site and its aims.
Consultancy
Graeme completed a significant strategic development project in a new area of `on-train entertainment` for Nomad Digital, the world-leading IP wireless communication provider for moving rail vehicles.
The remit was to provide and utilise previous experience of on-train entertainment, content supplier knowledge, managing concession agreements and strategic direction. On behalf of the client, a full, open tender process was conducted by Prophet Consulting, providing thorough supplier evaluation and subsequent appointment to preferred bidder status. We also advised on construction of a concession operating model and provided overall thought-leadership and momentum to drive the project from inception to final technical development. The new system was deployed on a UK based Train Operating Company (TOC) in early 2010.
Nomad Digital received a scalable, business process structure that could be replicated and expanded on additional train systems worldwide which created a new, value-added income stream from basic Wi-Fi service provision.
Consultancy
Graeme completed development and initial deployment of the first ever `Mobile Marketing` service for a UK Train Operating Company, Southern Railway.
The remit was to identify alternative uses of appropriate technology across the Southern network. The concept of Mobile marketing was proposed and a negotiated commercial agreement with a suitable supplier, including technical scope and facilitation requirements was delivered. Subsequent project management and stakeholder co-ordination and communication was also provided up to the launch. Prophet Consulting additionally provided on-going, pro-active supplier revenue management and a `project champion` momentum within Southern. The service was launched at London Victoria, East Croydon, London Gatwick and Brighton in July 2009.
Southern received an initial, incremental non-fare revenue stream from hosting an innovative, value-added customer service opportunity for their passengers. This concept launch was the first ever deployment for a UK-based TOC. Provision of an expansion business plan also offered the opportunity to organically grow the revenue stream with future sustainability.
Consultancy
Graeme provided consultancy services for a UK Train Operating Company, Southern Railway.
The remit was to review and optimise current and new `third party advertising` strategy on Southern and Gatwick Express trains. New advertising opportunities across all the Southern rolling stock fleet were identified, scoped and potential revenues were forecast.
Southern received a wide and deep overview of current Out-Of-Home (OOH) strategic development for rail-based media owners, including creation of the optimal portfolio of new product opportunities to implement. Benchmarking analysis identifed future revenue potential.
Consultancy
Graeme provided consultancy services for a UK Train Operating Company, Southern Railway.
The remit was to identify revenue opportunities from `Wi-Fi deployment` on both Gatwick Express and Southern trains including additional technical applications and system benefits.
Implementation of Wi-Fi capability on the Gatwick Express fleet was fully investigated, planned and revenue forecasted for future deployment.
Southern received a comprehensive overview and analysis of current Wi-Fi provision and capability in the rail industry. A detailed scope of additional applications and passenger communications plan, coupled with future revenue potential was provided for future application to the Gatwick Express branded fleet.